THE WORLD’S GREATEST IDEA
The fifty greatest ideas that have changed humanity

JOHN FARNDON

PUBLICATION DATE: NOVEMBER 2010
£12.99 ● Paperback ● ISBN 978-184831-196-1

What do you think is the greatest idea ever? Where would humanity be now without fire, the alphabet, contraception, God? Weaving has provided us with historical tapestries, blankets and clothes; electric light enabled us to illuminate our cities, but it was sewerage systems which allowed those cities to grow. The internet, feminism, banking… which is the best idea ever?

THE WORLD’S GREATEST IDEA: 50 IDEAS THAT HAVE CHANGED THE WORLD is a witty, intellectually stimulating book about the greatest ideas the world has ever come up with. The outcome is based on the results taken from a public poll on the www.theworldsgreatestidea.com, where the public were able to vote on what they thought the world’s greatest idea (from an original list of 50).

Bestselling author John Farndon presents his unique project from a shortlist of the 50 greatest ideas, chosen by him and a panel of experts. Here John presents each compelling argument set out to reveal the final order of the greatest ideas, as voted for by the public.

In the spirit of Do You Think You’re Clever? The Oxbridge Questions, THE WORLD’S GREATEST IDEA is both an eye-opening journey for the mind and a primer for the armchair intellectual and destined to become the Christmas hit of 2010.

JOHN FARNDON is the author of many popular reference books including Do You Think You’re Clever? (Icon, 2009). He lives in London and is available for interview. www.john-farndon-books.co.uk
To listen to the entries as podcasts visit http://web.me.com/jfarndon/thethinkingcap/Podcast/Podcast.html

For more information please contact Najma Finlay, Publicity Director, Icon Books najma.finlay@iconbooks.co.uk 020 7700 9962